There will be special events at the Total Wine in Uptown on June 11 from 5 to 6 p.m., and at Total Wine Cottonwood on June 18 from 5 to 6 p.m. Among those in the Albuquerque area are Jubilation, all Kelly’s Liquors locations, both Total Wines, Stoneface, Sister, Horse and Angel, Billy’s Longbar, Bird of Paradise, Talin Market, and of course all Albertsons Market stores. (Image courtesy of Bell’s Brewery)Īfter 64 businesses participated last time around, there are 80-plus and counting this time. Hey, yellow is a very popular color in this town nowadays. Feed people,’ as an additional incentive,” Beets said. “This year they did add a thing if you’re one of the first people to give over $35, you’re going to get a T-shirt that says, ‘Drink beer.
Or, should you not be at the store, you can go to The Storehouse website and click on the Feeding Our Backyard link. There will be posters at all participating locations, with QR codes that people can use to make direct donations. It is up to a certain capped amount for each charity.” and then also, we will match customer donations. This time on the posters it’s going to read $2 per case of beer sold goes to the charities. I think people weren’t as willing to give at that time. “Last time was during the pandemic, right when (the state was) shutting down. “The difference (this time) is that we’re really trying to drive more call to action, trying to get the community to donate more than last time,” Sims said. You never think it’s someone you know.”įor Bell’s, relaunching the program was an easy decision. She’s doing well now, but that was her life when she was a child. “That was a story where she knows this woman. “They just weren’t eating for days at a time,” Beets said. We were number two in the nation before the pandemic.”īeets told a story of how her daughter has a co-worker whose family relied upon the The Storehouse when she was a child.
Again, hunger was an issue before the pandemic. It’s going to take a while for the economy to improve. We’ve been working hard to get everybody vaccinated. We’re all for opening, don’t get us wrong. It’s going to take a while for people to get back on their feet 100 percent. It appears that way from past recessions. “We tend to have a longer economic impact than other states. “I think like everyone else, New Mexico tends to lag,” she said. The summer beers are ready at participating locations. A lot of people are out of work.”īeets said The Storehouse feeds about 45,000 people per year, ranging from infants to senior citizens. Previous to the pandemic, one in four, now it’s one in three children. This is all about feeding people in New Mexico. We have events at Albertsons Market, Jubilation, and at O’Neill’s, a patio party. “The public is going to be asked to join. “This campaign is going to go through Memorial Day through the Fourth of July,” Beets said. To learn a little more, I once again caught up with Bell’s area sales manager Silas Sims and The Storehouse’s Jill Beets over Zoom. The program began Thursday and runs through July 5. For every case of Bell’s beer sold, $2 will be donated, which will provide up to 10 meals. So once again, Bell’s Brewery and Premier Distributing are working with local food pantries - The Storehouse in Albuquerque, The Food Depot in Santa Fe, Casa de Peregrinos in Las Cruces - for the Feeding our Backyard program. The pandemic and its associated restrictions might be winding down these days, but many of the same issues that predated it are still present in New Mexico, hunger being chief among those. Bell’s Brewery and The Storehouse are joining forces again to fight hunger in New Mexico.
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